This included the following Publications: Magazines : Wegry & Sleep (10 Full colour pages) Go Drive & Camp (10 Full colour pages) Value per rate card @ R404,450 per issue, News Papers: Rapport Full page article (Egmont Sippel) Windhoek Express, Republikein, Namibia Regional Paper, Western Cape Ultimate Drive (10 thousand Copies Estimated Value ( unconfirmed conservative rate card value of R3 365 000) Total estimated Printed Exposure value: R4.173m with a reach of min 100 000 unique viewers
Read MoreOnline Posts: Wheels 24, Pro Agri (2 million viewers per month), Ultimate Mobility Social Pages, Manufacturer Pages, Participating Journalist pages, Combined estimated value: R1189 000 Offline TV Coverage: Lat` Wiel Kyknet (10 Episodes of 15min each coverage) over 2 a two week period / Ignition TV ( Reach values not obtained, SABC similar rate card estimate (R44 000 x 10) Estimated total conservative Coverage R1 629 000 and a reach of 2.5 million unique viewers. A full audit has not been done on these values.
Read MoreRSG -Wessel Pretorius Naweek Aktueel / Monitor (reach between 450 -500k People) 10 min Interview and live broadcast at the winner ceremony Rate slot value R68100 x .75 per 10 min slot 34 Regional Community Stations (total reach of 1milllion+ listeners) offered coverage pre- during and post event coverage. Online Stations: JouStasie, did a full coverage over the duration of the event. Estimated Radio Coverage value: R3118 700 and a reach of 1.4 million unique listeners. A full audit has not been done to to confirm these values.
Read More